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Webinar: Personas vs Segmentation

As online consumers become accustomed to personalized experiences that meet their individual needs, associations have an opportunity to leverage their data to provide a better member experience. How can association marketers approach their audiences to find a balance between meeting member needs while maintaining sufficient volume to drive revenue goals? Join us as we discuss the value of segmentation and personas, how to personalize the digital experience using these two approaches, and how to determine which strategy is best for your organization.