Numbers tell us what we’ve done and what we should be doing. Since so much of digital marketing is dependent on data―historical and behavioral, it’s important to know the data you have, as well as the gaps you need to fill in at some point in the future. While all this data is supposedly at your fingertips, according to your IT colleagues, do you know where the data resides? Can you find it in your AMS, CRM or digital marketing platform? Hear how to decipher your data map and plan out a road trip that gets you to your destination.
