Staring at excel spreadsheets wondering how you’re supposed to show ROI, LTV, CAC and the rest of the alphabet ratios when get asked how things are going with your marketing efforts? The challenge isn’t figuring out what you want to measure - you’ve got that down pat - the trouble is figuring how to build the right reports easily. We’ll walk you through a simple framework pairing strategy with application and demonstrate how HubSpot offers several ways to build sophisticated reports and dashboards connecting your association data to marketing behavioral data effortlessly.
