You’ve built a compelling event, crafted great content, and launched your campaign. So why aren't people clicking "Register"? We’re diving into the data-driven strategies and marketing technology that help uncover what’s stalling your audience and how to lead them confidently across the finish line. From email engagement to landing page behavior and beyond, we’ll show you how to identify friction points, personalize outreach, and automate the right nudges to turn interest into action. Walk away with practical tactics to increase conversions and prove the ROI of your event marketing efforts.
