Today's members engage across multiple channels - often switching between digital, physical, and hybrid touchpoints throughout their journey. Traditional segmentation strategies can’t keep pace with this complexity. To remain relevant and drive results, association marketers need dynamic segmentation that adapts to behaviors, preferences, and context across every channel. We’ll explore how to modernize your segmentation strategy to thrive in an omnichannel marketing stack. Learn how to harness data, unify member profiles, and activate segments in real time across channels - from email and web to social, mobile, and beyond!
