Need to help your program and product managers expand reach and build more awareness? Sure, having a budget to spend on digital advertising is of course required, but are you ready to map your ad strategy AND execute? Many teams tend to lean too heavily into the creatives and gloss over critical pieces like audience building and keyword selection that directly influence spending. Review our simple framework to formulate your digital ad strategy and learn you how you can setup, manage and report on the results of your campaigns in HubSpot.
