Email is still one of the most effective channels associations have. But the rules have changed. Inbox algorithms are smarter. Engagement signals matter more, and familiar tactics don’t deliver the same results they once did. We’ll take a clear-eyed look at what’s driving email performance today. From engagement-based signals and list strategy to content, cadence, and the role of AI, you’ll learn what’s working now (and what’s quietly hurting you). Walk away with practical insights to improve deliverability, earn attention, and make email a stronger part of your overall member engagement strategy.
