Business Analysts, Martech Specialists, Digital Transformation Agents, RevOps Specialists - these are some of the emerging roles in the world of digital marketing. How do you know if your association is ready for these roles? As you work to upgrade your marketing technology stack, you’ll also find that the resources skilled in omnichannel marketing and data analytics are also likely from younger demographics - which means you’re building and managing a cross-functional AND multigenerational marketing team. So what should you watch out for? How do you make the case to your management team for the need to upskill? How do you ensure harmony across generations while tapping into those unique skillsets? We're discussing this and more with Sami Scarpitti, Consultant and co-author of "4-Gen Leadership - Thriving in a Multi-Generational Workplace". Listen for insights that will help shape the future of association marketing teams.
