You’ve heard it many times – members and prospective members are more likely to engage with your content and programming if you demonstrate that you know and understand their needs. So how do you personalize a digital experience across multiple channels that doesn’t come off as creepy or stalkerish? Of course, it starts with data, but association marketers need to be selective with the data they choose and map it to programming and content. Join us as we talk about how to evolve towards an individualized experience and the martech approach to get there.
