Your domain reputation literally follows you everywhere, almost like a credit score. With industry giants like Google and Yahoo! now enforcing stricter parameters on bulk email senders, it’s not enough to just set up DKIM and DMARC authentication. You need to demonstrate that you’re taking steps to monitor and resolve data hygiene related issues by intentionally cleaning up old and unengaged contacts or risk harming your brand reputation. Fear not though, some reflection and a solid plan of attack will help your team get into spring-cleaning mode!
