While it might feel good to do some data clean up Marie Kondo-style at the start of 2021, your Marketing and IT teams may not appreciate that approach. Take a minute to think about your engagement metrics. Data cleansing doesn’t have to be a heavy lift – with a little planning and regular attention, you’ll be able to spark joy when it comes to data hygiene. Join us as we share how to leverage technology to implement data cleansing protocols that will support your engagement reporting efforts for the rest of the year.
