Being ghosted isn’t a great feeling. Especially when you’ve invested so much time and effort into your campaigns. But the reality is that there’s a lot of noise out there in the digital world, especially when it comes to email, which is still the workhorse tool of association marketers. Hear how to pinpoint the downturn in engagement metrics, gauge the level of indifference you’re dealing with, and plot a strategy to re-engage with members and customers who are the chronic “non-openers”.
