Are we marketing to generations or outdated stereotypes? As associations struggle with attracting new members and retaining existing ones across wildly different age groups, it's time to question whether traditional generational marketing still works or if it's holding us back. We're ready to challenge assumptions about Boomers, Gen X, Millennials, and Gen Z, and explore a more dynamic, data-driven approach to member engagement. We're sharing how to look beyond demographics and tap into real behavioral insights to craft campaigns that truly connect. Whether you’re fighting membership stagnation or struggling to engage the next generation, this session help you move forward with a sharper, more future-focused strategy.
