Measuring KPIs is always key, but what is your data really saying? Should you continue as planned or course correct? Are you seeing any performance gains or does it all just look the same? Your data is always telling you something, but you might need to read between the lines to act on it. We're discussing how your data sets should be organized to support your goals, as well as how best to cross connect different sources to build a narrative that you can rely upon.
