Webinar: Can content strategy be led by AI

AI is the doer - the magical assistant “robot” we’ve all been dreaming for decades (maybe centuries). With it though, comes a lofty set of questions around copyright, intellectual property, ideation and originality. For content marketers, there’s a fine line to balance between the value of accelerated productivity, at the expense of control and ownership. How do you decide when it’s time to turn to AI? Is there even room for AI to build your overall content strategy? Join us as we discuss the potential application of AI for associations from a brand and content programming perspective.