What data points should you use to measure member engagement? More importantly, would your association align and agree upon those indicators across all business units and course correct accordingly? How about if they were trying to identify candidates that are a good fit for membership? Measuring activity means understanding the customer journey and how audiences interact with all of your programming across all channels. Join us as we explore potential data sets that can help you kick-start your ROE definition within your organization to build your own personalized engagement algorithm for leads as well as members.
