Webinar: Show me the Conversions - the ROI of Email Marketing
It’s been 8 months since Apple released their iOS 15 update and effectively changed the way that vanity email metrics are reported. By pushing for deeper-level metrics in the form of click-throughs and conversions, consent-based marketing is influencing how email marketers craft campaigns and promote programming. How have organizations dealt with this change and what have they experienced in terms of impact? Hear how value of email marketing should now be measured.